Search Engine Optimization

Friday, April 30, 2010

SEO India 4U Services

SEO India 4U Services

SEO Company Chennai :

SEO India for U Services is a leading professional Search Engine Marketing company for the E-Business Industry. SEO India 4U Services has an excellent team of experienced SEO Specialists.

Contact SEO India 4U Services :

SEO India for U Services,
7/34, Sixth Avenue,
Banu Nagar,
Ambattur,
Chennai-600053,
India.

Any clarifications about Your Requirements:

India Phone +91 44 2686 0818
Mobile +91 98404 55246
+91 99628 28619 - Marketing Head
+9144 2686 0818 - Technical Head

E-Mail info@seoindia4u.com
seoindia4u@gmail.com
muthu@seoindia4u.com

Sunday, April 18, 2010

Ranking Analysis – How to Look Beyond What Is or Isn’t Ranking

Website owners and managers will always be fascinated with how well they rank on search engines. However, rankings can be deceiving because they only provide a small part of the data set anyone will need to gauge online success.

SEO India :
Call SEO India 4U Services @ 919840455246 – SEO India for U Services is a leading
professional Search Engine Marketing company for the E-Business Industry.
SEO India 4U Services has an excellent team of experienced SEO Specialists

Who wouldn’t like to be No. 1 on Google for an organic listing? Among the busy array of results (including paid ads and local search), a top ranking still shines. It shouts: “I climbed the mountain and beat out the other guy.”

But did you?

Here are 12 key points to consider with your ranking numbers that quickly touch on other aspects of your online marketing initiative. Keeping these factors in mind will help you make better choices about what next steps you should take to ensure that you’re better positioned to improve your company’s bottom line.

1. Did you pursue the right keyword?
A No. 1 ranking is possible with barely any effort, but will it drive traffic? You might rank well for Cleveland Legal Counselors, but odds are more people are searching for Cleveland Lawyers. If that’s too competitive, try Lawyers in Cleveland and get your share of traffic from the many ways people search.

2. Are you targeting the right search engine?
A top ranking on Bing can trigger big smiles. However, if your website only gets 3.5% of its traffic from Bing – for all keywords – the ranking may not deserve a lot of attention. Yes, conversions are worth considering, but you need to constantly think about what precious time you’re committing to Bing when other engines may pay off in an even bigger way.

3. What’s your track record?
You need to chart the progress. It’s not a good sign if months go by and you can’t crack the top 30 positions in any search engine results. Own up to the fact that maybe the keyword phrase is too competitive if it doesn’t show an improvement. Look for headway. For keywords with little competition, maybe you’ll rank higher sooner. But that’s not always the case. Your search engine optimization (SEO) practices may help you show a marked improvement even for more competitive search terms.

4. Setbacks are common.
If you manage to get a great ranking – perhaps in the top 5 spots – don’t panic if your ranking dips a bit. It could easily rebound.

5. Substitutions aren’t inferior.
Like NBA bench players, new keyword options can excel if given the opportunity. If you can’t get a high ranking for a keyword phrase among your starting lineup, remove it after a few months. Why keep it if the keyword phrase isn’t gaining momentum – either toward a top ranking or in its ability to convert.

6. Don’t be misled by your computer.
With personal settings, browser history and different data centers, it’s increasingly tough to know if your exceptional ranking is really what it seems. For your most significant keywords, you may want to have someone else tell you how the keyword phrases ranks. Or, test out the search terms with some other ranking checkers (including third-party sources) like the ones listed below.

SEO Book Rank Checker (for Firefox): This tool still references your computer but has a setting to avoid your Google personal settings.

RankChecker.net: Easy-to-use third party (note that it defaults to top 10)

Mike’s Marketing Tools: Third-party tool with multiple engines

7. Understand your landing pages.
It’s not uncommon for the home page to be the landing page for a powerful keyword phrase. Your conversion opportunity may really be an inside page. In a fantasy world, you could tag keywords and they would magically be directed to your preferred pages. In reality, that’s the beauty of paid search. But don’t give up on your home page. If it’s working, find a way to establish Calls to Action within the content, the core navigation, and diverse user cues to make sure visitors go where you lead them.

8. The crowded home page.
Another problem with the home page is the fact that many keyword phrases often rank well for it. A few keywords may perform better if you are able to adapt your strategy and target some interior pages for some of the keywords. Your website analytics package should help you see what keywords are being used to reach the home page or any other page with a crowded keyword field.

9. Balance greed with diversity.
Online marketers get excited if they have more than one page appearing in the top 10 search results for the same keyword phrase. You should consider whether one of the pages could better support another keyword phrase that lacks the visibility it needs to generate traffic and sales or leads for your business. Don’t make a hasty decision. If a keyword phrase ranks No. 7 on one page and No. 15 on another page, don’t assume the No. 7 ranking is the best one to attack because it’s closer to the No. 1 position. You need to weigh what you’ve already done with both pages, keyword themes on the website, the amount of content on each page, conversion opportunities and more. For example, the No. 7 ranking may be the best you’ll do for the one page. For another page, the No. 15 ranking may not have taken as much effort to achieve (meaning you could still do more with SEO to improve the ranking).

10. Visitors tell another part of the story.
Unfortunately some businesses lack conversion data and settings. At least you can look at the visitor data in your website analytics. In the purest sense, visitor metrics will indicate whether the ranking has any merit.

11. Be honest about your conversions.
Many websites lack opportunities to connect with visitors. Your top ranking may be wasted if your potential customer encounters a poor design (with usability messes), text overload (visitors typically prefer to scan) and information without a clear Call to Action. Offering your phone number in the 14th paragraph isn’t very effective.

12. Know your website strengths.
To appreciate your rankings (or lack of them), you need to know your website’s strengths and weaknesses. Take a look at the competition. Study which website ranks No. 1 or even No. 10. What do they have that your website lacks? Maybe it’s a great domain name (with a keyword), an age advantage, more links, and more content (multiple pages) to accentuate keyword themes, etc.

Business owners and marketers can study rankings every day, but the ranking position alone won’t help. Look at the rankings within the context of overall traffic, conversions, your SEO efforts to date, the viability of your website, and your ability to spread keywords across the website.

Ultimately, you may need more pages to support your preferred ranking over the long haul. While making that investment, keep an eye out for alternative keywords that your website can realistically support – today and in the future.

Sunday, December 7, 2008

Optimizing Flash Sites

If there is a really hot potato that divides SEO Experts and Web designers, this is Flash. Undoubtedly a great technology to include sounds and picture on a Web site, Flash movies are a real nightmare for SEO experts. The reason is pretty prosaic – search engines cannot index (or at least not easily) the contents inside a Flash file and unless you feed them with the text inside a Flash movie, you can simply count this text lost for boosting your rankings. Of course, there are workarounds but until search engines start indexing Flash movies as if they were plain text, these workarounds are just a clumsy way to optimize Flash sites, although certainly they are better than nothing.

Why Search Engines Dislike Flash Sites?

Search engines dislike Flash Web sites not because of their artistic qualities (or the lack of these) but because Flash movies are too complex for a spider to understand. Spiders cannot index a Flash movie directly, as they do with a plain page of text. Spiders index filenames (and you can find tons of these on the Web), but not the contents inside.

Flash movies come in a proprietary binary format (.swf) and spiders cannot read the insides of a Flash file, at least not without assistance. And even with assistance, do not count that spiders will crawl and index all your Flash content. And this is true for all search engines. There might be differences in how search engines weigh page relevancy but in their approach to Flash, at least for the time beings, search engines are really united – they hate it but they index portions of it.

What (Not) to Use Flash For?

Despite the fact that Flash movies are not spider favorites, there are cases when a Flash movie is worth the SEO efforts. But as a general rule, keep Flash movies at a minimum. In this case less is definitely better and search engines are not the only reason. First, Flash movies, especially banners and other kinds of advertisement, distract users and they generally tend to skip them. Second, Flash movies are fat. They consume a lot of bandwidth, and although dialup days are over for the majority of users, a 1 Mbit connection or better is still not the standard one.

Basically, designers should keep to the statement that Flash is good for enhancing a story, but not for telling it – i.e. you have some text with the main points of the story (and the keywords that you optimize for) and then you have the Flash movie to add further detail or just a visual representation of the story. In that connection, the greatest SEO sin is to have the whole site made in Flash! This is is simply unforgivable and do not even dream of high rankings!

Another “No” is to use Flash for navigation. This applies not only to the starting page, where once it was fashionable to splash a gorgeous Flash movie but external links as well. Although it is a more common mistake to use images and/or javascript for navigation, Flash banners and movies must not be used to lead users from one page to another. Text links are the only SEO approved way to build site navigation.

Workarounds for Optimizing Flash Sites

Although a workaround is not a solution, Flash sites still can be optimized. There are several approaches to this:

Input metadata
This is a very important approach, although it is often underestimated and misunderstood. Although metadata is not as important to search engines as it used to be, Flash development tools allow easily to add metadata to your movies, so there is no excuse to leave the metadata fields empty.

Provide alternative pages
For a good site it is a must to provide html only pages that do not force the user to watch the Flash movie. Preparing these pages requires more work but the reward is worth because not only users, but search engines as well will see the html only pages.

Flash Search Engine SDK
This is the life-belt. The most advanced tool to extract text from a Flash movie. One of the handiest applications in the Flash Search Engine SDK is the tool named swf2html. As it name implies, this tool extracts text and links from a Macromedia Flash file and writes the output unto a standard HTML document, thus saving you the tedious job to do it manually.
However, you still need to have a look at the extracted contents and correct it, if necessary. For example, the order in which the text and links is arranged might need a little restructuring in order to put the keyword-rich content in the title and headings or in the beginning of the page.
Also, you need to check if there is no duplicate content among the extracted sentences and paragraphs. The font color of the extracted text is also another issue. If the font color of the extracted text is the same as the background color, you will run into hidden text territory.

SE-Flash.com
Here is a tool that visually shows what from your Flash files is visible to search engines and what is not. This tool is very useful, even if you already have the Flash Search Engine SDK installed because it provides one more check of the accuracy of the extracted text. Besides, it is not certain that Google and the other search engines use Flash Search Engine SDK to get contents from a Flash file, so this tool might give completely different results from those that the SDK will produce.

These approaches are just some of the most important examples of how to optimize Flash sites. There are many other approaches as well. However, not all of them are brilliant and clear, or they can be classified on the boundary of ethical SEO – e.g. creating invisible layers of text that is delivered to spiders instead the Flash movie itself. Although this technique is not wrong – i.e. there is no duplicate or fake content, it is very similar to cloaking and doorway pages and it is better to avoid it.

Thursday, December 4, 2008

How to Build Backlinks

It is out of question that quality backlinks are crucial to SEO success. More, the question is how to get them. While with on-page content optimization it seems easier because everything is up to you to do and decide, with backlinks it looks like you have to rely on others to work for your success. Well, this is partially true because while backlinks are links that start on another site and point to yours, you can discuss with the Web master of the other site details like the anchor text, for example. Yes, it is not the same as administering your own sites – i.e. you do not have total control over backlinks – but still there are many aspects that can be negotiated.

Getting Backlinks the Natural Way

The idea behind including backlinks as part of the page rank algorithm is that if a page is good, people will start linking to it. And the more backlinks a page has, the better. But in practice it is not exactly like this. Or at least you cannot always rely on the fact that your contents is good and people will link to you. Yes, if your content is good and relevant you can get a lot of quality backlinks, including from sites with similar topic as yours (and these are the most valuable kind of backlinks, especially if the anchor text contains your keywords) but what you get without efforts could be less than what you need to successfully promote your site. So, you will have to resort to other ways of acquiring quality backlinks as described next.

Ways to Build Backlinks

Even if plenty of backlinks come to your site the natural way, additional quality backlinks are always welcome and the time you spend building them is not wasted. Among the acceptable ways of building quality backlinks are getting listed in directories, posting in forums, blogs and article directories. The unacceptable ways include inter-linking (linking from one site to another site, which is owned by the same owner or exists mainly for the purpose to be a link farm), linking to spam sites or sites that host any kind of illegal content, purchasing links in bulk, linking to link farms, etc.

The first step in building backlinks is to find the places from which you can get quality backlinks. A valuable assistant in this process is the Backlink Builder tool. When you enter the keywords of your choice, the Backlink Builder tool gives you a list of sites where you can post an article, message, posting, or simply a backlink to your site. After you have the list of potential backlink partners, it is up to you to visit each of the sites and post your content with the backlink to your site in it.

You might wonder why sites as those, listed by the Backlink Builder tool provide such a precious asset as backlinks for free. The answer is simple – they need content for their site. When you post an article, or submit a link to your site, you do not get paid for this. You provide them for free with something they need – content – and in return they also provide you for free with something you need – quality backlinks. It is a free trade, as long as the sites you post your content or links are respected and you don't post fake links or content.

Getting Listed in Directories

If you are serious about your Web presence, getting listed in directories like DMOZ and Yahoo is a must – not only because this is a way to get some quality backlinks for free, but also because this way you are easily noticed by both search engines and potential visitors. Generally inclusion in search directories is free but the drawback is that sometimes you have to wait a couple of months before you get listed in the categories of your choice.

Forums and Article Directories

Generally search engines index forums so posting in forums and blogs is also a way to get quality backlinks with the anchor text you want. If the forum or blog is a respected one, a backlink is valuable. However, in some cases the forum or blog administrator can edit your post, or even delete it if it does not fit into the forum or blog policy. Also, sometimes administrators do not allow links in posts, unless they are relevant ones. In some rare cases (which are more an exception than a rule) the owner of a forum or a blog would have banned search engines from indexing it and in this case posting backlinks there is pointless.

While forum postings can be short and do not require much effort, submitting articles to directories can be more time-consuming because generally articles are longer than posts and need careful thinking while writing them. But it is also worth and it is not so difficult to do.

Content Exchange and Affiliate Programs

Content exchange and affiliate programs are similar to the previous method of getting quality backlinks. For instance, you can offer to interested sites RSS feeds for free. When the other site publishes your RSS feed, you will get a backlink to your site and potentially a lot of visitors, who will come to your site for more details about the headline and the abstract they read on the other site.

Affiliate programs are also good for getting more visitors (and buyers) and for building quality backlinks but they tend to be an expensive way because generally the affiliate commission is in the range of 10 to 30 %. But if you have an affiliate program anyway, why not use it to get some more quality backlinks?

News Announcements and Press Releases

Although this is hardly an everyday way to build backlinks, it is an approach that gives good results, if handled properly. There are many sites (for instance, here is a list of some of them) that publish for free or for a fee news announcements and press releases. A professionally written press release about an important event can bring you many, many visitors and the backlink from a respected site to yours is a good boost to your SEO efforts. The tricky part is that you cannot release press releases if there is nothing newsworthy. That is why we say that news announcements and press releases are not a commodity way to build backlinks.

Backlink Building Practices to Avoid

One of the practices that is to be avoided is link exchange. There are many programs, which offer to barter links. The principle is simple – you put a link to a site, they put a backlink to your site. There are a couple of important things to consider with link exchange programs. First, take care about the ratio between outbound and inbound links. If your outbound links are times your inbound, this is bad. Second (and more important) is the risk that your link exchange partners are link farms. If this is the case, you could even be banned from search engines, so it is too risky to indulge in link exchange programs.

Linking to suspicious places is something else that you must avoid. While it is true that search engines do not punish you if you have backlinks from such places because it is supposed that you have no control over what bad guys link to, if you enter a link exchange program with the so called bad neighbors and you link to them, this can be disastrous to your SEO efforts. For more details about bad neighbors, check the Bad Neighborhood article. Also, beware of getting tons of links in a short period of time because this still looks artificial and suspicious.

Wednesday, December 3, 2008

Dynamic URLs vs. Static URLs

The Issue at Hand
Websites that utilize databases which can insert content into a webpage by way of a dynamic script like PHP or JavaScript are increasingly popular. This type of site is considered dynamic. Many websites choose dynamic content over static content. This is because if a website has thousands of products or pages, writing or updating each static by hand is a monumental task.

SEO India Services is one of the best Search Engine Optimization company in India based in chennai.

There are two types of URLs: dynamic and static. A dynamic URL is a page address that results from the search of a database-driven web site or the URL of a web site that runs a script. In contrast to static URLs, in which the contents of the web page stay the same unless the changes are hard-coded into the HTML, dynamic URLs are generated from specific queries to a site's database. The dynamic page is basically only a template in which to display the results of the database query. Instead of changing information in the HTML code, the data is changed in the database.

But there is a risk when using dynamic URLs: search engines don't like them. For those at most risk of losing search engine positioning due to dynamic URLs are e-commerce stores, forums, sites utilizing content management systems and blogs like Mambo or WordPress, or any other database-driven website. Many times the URL that is generated for the content in a dynamic site looks something like this:

http://www.somesites.com/forums/thread.php?threadid=12345&sort=date

A static URL on the other hand, is a URL that doesn't change, and doesn't have variable strings. It looks like this:

http://www.somesites.com/forums/the-challenges-of-dynamic-urls.htm

Static URLs are typically ranked better in search engine results pages, and they are indexed more quickly than dynamic URLs, if dynamic URLs get indexed at all. Static URLs are also easier for the end-user to view and understand what the page is about. If a user sees a URL in a search engine query that matches the title and description, they are more likely to click on that URL than one that doesn't make sense to them.

A search engine wants to only list pages its index that are unique. Search engines decide to combat this issue by cutting off the URLs after a specific number of variable strings (e.g.: ? & =).

For example, let's look at three URLs:

http://www.somesites.com/forums/thread.php?threadid=12345&sort=date
http://www.somesites.com/forums/thread.php?threadid=67890&sort=date
http://www.somesites.com/forums/thread.php?threadid=13579&sort=date

All three of these URLs point to three different pages. But if the search engine purges the information after the first offending character, the question mark (?), now all three pages look the same:

http://www.somesites.com/forums/thread.php
http://www.somesites.com/forums/thread.php
http://www.somesites.com/forums/thread.php

Now, you don't have unique pages, and consequently, the duplicate URLs won't be indexed.

Another issue is that dynamic pages generally do not have any keywords in the URL. It is very important to have keyword rich URLs. Highly relevant keywords should appear in the domain name or the page URL. This became clear in a recent study on how the top three search engines, Google, Yahoo, and MSN, rank websites.

The study involved taking hundreds of highly competitive keyword queries, like travel, cars, and computer software, and comparing factors involving the top ten results. The statistics show that of those top ten, Google has 40-50% of those with the keyword either in the URL or the domain; Yahoo shows 60%; and MSN has an astonishing 85%! What that means is that to these search engines, having your keywords in your URL or domain name could mean the difference between a top ten ranking, and a ranking far down in the results pages.

The Solution
So what can you do about this difficult problem? You certainly don't want to have to go back and recode every single dynamic URL into a static URL. This would be too much work for any website owner.

If you are hosted on a Linux server, then you will want to make the most of the Apache Mod Rewrite Rule, which is gives you the ability to inconspicuously redirect one URL to another, without the user's (or a search engine's) knowledge. You will need to have this module installed in Apache; for more information, you can view the documentation for this module here. This module saves you from having to rewrite your static URLs manually.

How does this module work? When a request comes in to a server for the new static URL, the Apache module redirects the URL internally to the old, dynamic URL, while still looking like the new static URL. The web server compares the URL requested by the client with the search pattern in the individual rules.

For example, when someone requests this URL:
http://www.somesites.com/forums/the-challenges-of-dynamic-urls.html

The server looks for and compares this static-looking URL to what information is listed in the .htaccess file, such as:

RewriteEngine on
RewriteRule thread-threadid-(.*)\.htm$ thread.php?threadid=$1

It then converts the static URL to the old dynamic URL that looks like this, with no one the wiser:
http://www.somesites.com/forums/thread.php?threadid=12345

You now have a URL that only will rank better in the search engines, but your end-users can definitely understand by glancing at the URL what the page will be about, while allowing Apache's Mod Rewrite Rule to handle to conversion for you, and still keeping the dynamic URL.

If you are not particularly technical, you may not wish to attempt to figure out the complex Mod Rewrite code and how to use it, or you simply may not have the time to embark upon a new learning curve. Therefore, it would be extremely beneficial to have something to do it for you. This URL Rewriting Tool can definitely help you. What this tool does is implement the Mod Rewrite Rule in your .htaccess file to secretly convert a URL to another, such as with dynamic and static ones.

With the URL Rewriting Tool, you can opt to rewrite single pages or entire directories. Simply enter the URL into the box, press submit, and copy and paste the generated code into your .htaccess file on the root of your website. You must remember to place any additional rewrite commands in your .htaccess file for each dynamic URL you want Apache to rewrite. Now, you can give out the static URL links on your website without having to alter all of your dynamic URLs manually because you are letting the Mod Rewrite Rule do the conversion for you, without JavaScript, cloaking, or any sneaky tactics.

Another thing you must remember to do is to change all of your links in your website to the static URLs in order to avoid penalties by search engines due to having duplicate URLs. You could even add your dynamic URLs to your Robots Exclusion Standard File (robots.txt) to keep the search engines from spidering the duplicate URLs. Regardless of your methods, after using the URL Rewrite Tool, you should ideally have no links pointing to any of your old dynamic URLs.

You have multiple reasons to utilize static URLs in your website whenever possible. When it's not possible, and you need to keep your database-driven content as those old dynamic URLs, you can still give end-users and search engine a static URL to navigate, and all the while, they are still your dynamic URLs in disguise. When a search engine engineer was asked if this method was considered "cloaking", he responded that it indeed was not, and that in fact, search engines prefer you do it this way. The URL Rewrite Tool not only saves you time and energy by helping you use static URLs by converting them transparently to your dynamic URLs, but it will also save your rankings in the search engines.

Tuesday, December 2, 2008

Choosing a SEO Company

After you have been dealing for some time with SEO on your own, you discover that no matter how hard you try, your site does not rank well or that your site ranks well but optimizing it for search engines takes all your time and all your other tasks lag behind. If this is the case with you, maybe it is better to consider hiring a SEO company to do the work for you. With so many SEO companies out there, you can't complain that you have no choice. Or is it just the opposite – so many companies but few reliable?

It is stretching the truth to say that there are no reliable SEO companies. Yes, there might be many scam SEO companies but if you know what to look for when selecting a SEO company, the risk of hiring fraudsters is reduced. It is much better if you yourself have a substantial knowledge of SEO and can easily decide if they promise you the starts in the sky or their goals are realistic but even if you are not quite familiar with SEO practices, here is a list with some points to watch for when choosing a SEO company:

Do they promise to guarantee #1 ranking? If they do, you have a serious reason to doubt their competencies. As the Google SEO selection tips say, no one can guarantee a #1 ranking in Google. This is true even for not so competitive words.

Get recommendation from friends, business partners, etc. Word of mouth is very important for the credibility of a company. For instance, we do not perform SEO services but despite that we constantly receive e-mails asking for SEO services. We always direct these inquiries to Blackwood Productions because we have worked with this company for a long time and we know that they are competent and reliable.

Ask in forums. There are many reputable Web master forums, so if you can't find somebody who can recommend you a SEO company right away, consider asking in Web master forums. However, beware that not all forum posters are honest people, so take their opinion (no matter if positive or negative) with a grain of salt. Forums are not such a reliable source of information as in-person contact.

Google the company name. If the company is a known fraudster, chances are that you will find a lot of information about it on the Web. However, lack of negative publicity does not mean automatically that the company is great, nor do some subjective negative opinions mean that the company is a scammer.

Ask for examples of sites they have optimized. Happy customers are the best form of promotion, so feel free to ask your potential SEO company about sites they have optimized and references from clients. If you get a rejection because of confidentiality reasons, this must ring a bell about the credibility of the SEO company - former customers are not supposed to be a secret.

Check the PR of their own site. If they can't optimize their site well enough to get a good PR (over 4-5), they are not worth hiring.

Ask them what keywords their site ranks for. Similarly to the page rank factor, if they don't rank well for the keywords of their choice, they are hardly as professional as they are pretending to be.

Do they use automated submissions? If they do, stay away from them. Automated submissions can get you banned from search engines.

Do they use any black hat SEO tricks? You need to know in advance what black hat SEO is in order to judge them, so getting familiar with the most important black hat SEO tricks is worth before you go and start cross-examining them.

Where do they collect backlinks from? Backlinks are very, very important for SEO success but if they come from link farms and other similar sites, this can cause a lot of trouble. So, make sure the SEO firm collects links from reputable sites only.

Get some personal impressions, if possible. Gut instinct and impressions from meetings are also a way to judge a company, though sometimes it is not difficult to get mislead, so use this approach with caution.

High price does not guarantee high quality. If you are eager to pay more, this does not mean that you will get more. Just because a firm costs more DOES NOT make them better SEO's. There are many reasons for high prices and high quality is only one of them. For instance, the company might work inefficiently and this is the reason for their ridiculously high costs, not the quality of their work.

Cheap is more expensive. This is also true. If you think you can pay peanuts for a professional SEO campaign, then you need to think again. Professional SEO companies offer realistic prices.

Use tricky questions. Using tricky questions is a double-edged sword, especially if you are not an expert. But there are several easy questions that can help you.
For instance, you might ask them how many search engines they will automatically submit your site to. If they are scammers, they will try to impress you with big numbers. But in this case, the best answer would be "no automatic submissions".
Another tricky question is to ask them if they will place in you top 10 for some competitive keywords of your choice. The trap here is that it is them, not you, who chooses the words that are best for your site. It is not that probable that they will choose exactly the same words as you suggest, so if they tell you that you just give them the words and they push you to the top, tell them “Goodbye”.

Do they offer subscription services? SEO India is a constant process and if you want to rank well and keep on like that, efforts are necessary all the time. Because of this, it is better to select a company that includes post-optimization maintenance, than get a company that pushes your site to the top and then leaves you in the wild on your own.

We tried to mention some of the most important issues in selecting a SEO company. Of course, there are many other factors to consider and each case is different, so give it some thought, before you sign the contract for hiring a SEO company.

Saturday, November 29, 2008

Internet Marketing

Internet marketing is a constituent of e-commerce (electronic commerce). The concept of Internet Marketing and e-commerce is widely used nowadays and will prove useful for any business. This ensures to provide its customers with all the facilities, which includes availability of information. Consumers can purchase any product at any time, which saves not only your time but also your money
By adopting a combination of techniques like Search Engine Optimization (SEO), Article and Directory Submissions, Link Building etc. we increase relevant traffic to your website which in turn drives sales. A knowledgeable Search Marketer should be able to determine what would be the best process to market your site and get the most of your marketing budget. Turn your website into a primary source of leads and sales through proven, effective SEO techniques.
We offer the complete gamut of Internet Marketing services from onsite Search Engine Optimization (SEO) to offsite Search Engine Optimization (SEO) to Web Analytics. Onsite SEO refers to changes made to the HTML on your website to make it search engine friendly. Offsite SEO on the other hand refers to “offsite” activities like Link Exchanging, Pay Per Click (PPC) Campaigns, Affiliate Marketing etc. Web analytics help measure the effectiveness of campaigns by conducting Returns On Investment (ROI) analysis.
Strategies and techniques applied on the Internet to support a company's overall online marketing objectives.
Internet Marketing includes pay per click advertising, banner ads, e-mail marketing, affiliate marketing, interactive advertising, search engine marketing (including search engine optimization), blog...
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